As the demand of automotive OEMs increase, subcontractors have to develop new strategies and practises that help them to keep their customers loyal. Key Account Management is such a strategy, that sub...
Download This PDF here
Thursday, July 25, 2013
Increasing customer loyalty with Key Account Management in the automotive sector from the view of a subcontractor
As the demand of automotive OEMs increase, subcontractors have to develop new strategies and practises that help them to keep their customers loyal. Key Account Management is such a strategy, that sub...
Download This PDF here
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