As the demand of automotive OEMs increase, subcontractors have to develop new strategies and practises that help them to keep their customers loyal. Key Account Management is such a strategy, that sub...
Download This PDF here
Monday, November 25, 2013
Increasing customer loyalty with Key Account Management in the automotive sector from the view of a subcontractor - Leo Henrik Jansen
As the demand of automotive OEMs increase, subcontractors have to develop new strategies and practises that help them to keep their customers loyal. Key Account Management is such a strategy, that sub...
Download This PDF here
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